Have a challenging
vacancy? Or just trying to optimize your
tenant mix and identify the best retailers for your center?
Introducing a powerful
new approach to filling your tenant vacancies and identifying the best
retailers for your market.
Our new Market Screen report will determine the trade area for your center and identify national retailers that operate in similar markets but that are not in your specific trade area. We will screen your market against the market leading ReCap[1] retailer location database to identify potential retail prospects.
Once we’ve reviewed these preliminary results with you we’ll prepare our unique Market Match reports on targeted retailers that will identify which of the retailers’ existing markets most closely resemble the characteristics of your center’s market. This proprietary process ensures that you focus on retailers that will recognize and appreciate the characteristics of your market… they’ll see their customers in your trade area which will accelerate leasing discussions and ensure you a profitable deal.
Contact us now to get a Market Screen and Market Match report run for your center.
The Market Screen study will:
·
Define the primary trade area for the center
· Review the current demographic and lifestyle characteristics of the trade area and indicate how they will change over the next five years
· Review the projected growth for retail expenditures, by retail tenant type for the next five years
· Indicate what retail will be needed in the greater area to meet the needs of the projected market
· Identify current retail voids in the market
· Identify what retail tenant categories are supportable for your center
·
And, recommend specific national retailers within the retail tenant categories
After discussing the Market Screen results with you we will jointly identify three to five retailers to conduct deeper research on. The Market Match study will
·
Identify which
of the targeted national retailers existing markets most closely resemble the
characteristics of your center’s market.
· Include a detailed one page Market Match sheet highlighting the similarities across key variables between your market and markets where the target retailer already operates
· Provide supporting evidence that the target retailers target customers are present in your market.
With these powerful market analysis tools in hand, your leasing and marketing teams will be well prepared to make a compelling argument to the target retailer(s) that they belong in your market.
We’ll tell you the ‘who’, ‘what’, and ‘why’… the ‘how’ is up to you!
Empower your leasing staff by contacting us today via
phone or email by reaching James Arthur at 650-274-7722 or james@retailanalyticprofessionals.com.
[1] The ReCap database is the industry’s most accurate and comprehensive retail business point database. It is a verified file of more than 812,500 retail locations offered by Competitive Analytic Professionals. Learn more at www.caplocations.com
